Weiden & Kennedy- Dante's Inferno

"Hell awaits?" Inappropriate. This advertisement had excellent graphics and was a good idea, however the tag line at the end was completely not necessary. Even though it is rated as a mature game, children can still see the advertisements for it. The portrayal of the woman in the beginning is completely stereotypical. Her low cut top and seductive outfit is what gets the man. Then he of course chases her. The music was an excellent choice, it describes the situation perfectly. Well executed advertisement, however the tag line completely ruined it. The use of graphics will entice children's interest in watching it and may cause problems with their parents as they beg to have it. Well-done but inappropriate ending.