Saturday, April 10, 2010

Team One- Boost Mobile



Hilarious and creative. I like the use of the older generation to exhibit something for young people. When I first saw this I had no idea what it was for, but then after it made so much more sense. I like her dancing at the end and showing the older people freak. The tag line "but its just more fun showing old people, phones just got fun," really captured the essence of the ad. I like how it completely got away from traditional advertising for phones and didn't show anything else about the fun except for the fact that its fun. The language and dance moves they were doing throughout was hilarious. Over-exaggerated the point but successfully did it. The use of language was perfect for the actress' part. Well done.

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