Saatchi& Saatchi- Prius

Beautifully done. This animation based commercial incorporated everything it was hoping to. It showed the power of green and stated the lower emission as the car was driving through the town turning everything back to green. It had the great, simple tag line "its harmony between man, nature, and machine."It showed the interior of the car and the hills it could still climb. Creative and was not your typical car ad with some hot girl selling the product. Made on a need-base mind frame. Very practical advertisement that truly was just selling the product, nothing more nothing less.