McKinney- Nike

Beat the B.S.- STEREOTYPES to the maximum. The point in this advertisement is to break the stereotypes, inequalities, and stupidity that people still believe. I like the point in the advertisement but it is way too long. It very creatively crafted and the different images keep you wondering. Some of the things they say are kind of shocking. If a child saw this though it could put wrong ideas and maybe even put stereotypes in their heads that weren't there before which would have the opposite effect. They don't get to the point quick enough, it is like a tutorial. I would have turned off the advertisement before I saw that it was for Nike and was actually going against these stereotypes. Great idea, but did not keep the consumer intrigued.