Kaplan Thaler Group- Trojan

I really thought this ad was creative. They wanted to raise awareness which they sure did from the controversy of it. They got a ton of media over it. The pigs were a very clever idea. No one wants to pick up a pig. It was a bit of a cliche with the beautiful women seeking to meet a man at the bar to go home with later. But the overall idea was very creative. The song went perfectly with the advertisement. No need for pigs to fly when you can just get a condom and no longer be a pig. The angles the used when the pig was walking toward the bathroom to get a condom was great, kind of cliche but got the point across. They used a women's thin legs as he was approaching the condom box. This agency has some very creative campaigns. They may have overused the pig a little bit considering there was not one "nice guy" until that one got the condom but I think that just engrained the idea even more. A little over exaggerated but overall great ad.