Leo Burnett- Amnesty International

This ad is powerful. It brings to the attention an issue that is so very real that so many people do not want to talk about. I like how they ended it with the innocence of a little girl. The footage that showed was so real and raw. It made you think twice about the ad and you couldn't help but feel sympathy for the victims of abuse. They showed many different issues but all dealing with human rights. The copy that went with it really helped push the point. This advertisement was informative and kept your attention the whole time. The facial expressions of the victims and their screeching screams and pleas for help are so hard to listen to. Its so real and so powerful. The background music helped add the dramatization of the advertisement.