Crispin Porter + Bogusky - Burger King

This advertisement caused a lot of controversy. Many associations affiliated with mentally handicapped people were outraged. The words, "insane, "crazy," and "mad," all imply the king being mentally handicapped. He is being chased by someone who is in an all-white coat which suggests a doctor uniform. They then continued to tackle him and help him gain control. This advertisement had good intentions and was funny until you realize the little details. Advertisers must think from all different angles. To some this advertisement was funny, to others it was offensive. Good idea, offensive portrayal.