Arnold Worldwide- Tyson

Priceless. We all know kids are the pickiest eaters. The answers are real, you can tell there is no script and no forced answers. I really liked this advertisement. It's honest, funny, and gets the point across. I didn't exactly like the end when the boy says "to be honest i don't really like... then cuts into introducing the product." I know what they were trying to get across but if you were just listening you may think that the kid doesn't like it at first until they continue with the dialogue. The white background they used as the kids were talking emphasized the innocence and purity. The mispronunciation of the words also showed the innocence of the children. I really liked the little boys face who without words expressed his exact feelings. To kids what something looks like is very important, it had nothing to do with the girl not liking spaghetti but rather the appearance. Its a good way to market chicken and healthy food to kids. I liked the diversity that they used. They used children of many different races making it universal. The end when they say "thanks mom" also markets to the mothers suggesting they should serve their kids Tyson's chicken. The line when the girl asks for more shows how much they really do like it.