Amazing advertisement. Definitely shows how advertisers have the ability to make models so unrealisitc. Shows society models are photoshopped to the extreme that they don't look like themselves. Demonstrates how we, normal people, should not feel so insecure about our appearances and not compare ourselves to unrealistic models. Great campaign that helps people feel better about themselves.
I like the tag line "our life at the cost of theirs." It shows how us humans are being selfish in the face we continue to build on wild life's homes. The shape of the elephant is very creative and clearly gets the point across. The black and white image adds to the dramatization of this advertisement. Great ad that gets people thinking.
Great campaign! I like how they challenge them to take a day off. When all 1200 people come together and collapse you can really see the impact tobacco has everyday on people and their families. This campaign was very impactful and definitely had people talking long after it was released.
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