Dentsu 5- iPhone

This commercial was very easy to understand universally which I believe makes it a great advertisement. Even though it is done in Japanese, even without reading the subtitles I could understand the message. The music put you in a relaxed calm mood while keeping the audience's attention. Overall, very sweet advertisement that got its message across in a creative way. They focused on one application of the phone and did not try to go overboard with it. The night time setting definitely added to the dreamy atmosphere. The dog was a cute cliche added. When in doubt, use an animal to portray sweetness. A bit of a cliche, but cute. The shooting star was another cute cliche. Full of cliches but overall well done and universally understood.