Is this a joke? Terribly misleading. This diet is NOT a diet. Can easily mislead consumers who don't read the copy. Insults the consumer's intelligence by making them think they can lose weight on fast food. Sitting in the car makes you even lazier. This is a ridiculous advertisement.
Are you serious? DDB really is trying to make shock value out of 9/11? One of America's most tragic days and they are trying to make an advertisement out of it? This is one of the saddest most inappropriate ads. I am speechless. Having a bunch of planes flying towards the twin towers should never be produced. The dim lighting ads the effect of the sadness of this day. It is completely insensitive.
Advertising tobacco is now thankfully illegal. Something that kills 1200 people a day is socially irresponsible. Advertising that the taste is good entices people to want to smoke more which is just terrible all around. The cowboy is sexually enduring which only seduces woman to smoke more and men to aspire to be them.
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