Creative. I like how they stepped out of the box of stereotypical beer advertisements. There is no one trying to look seductive and there is no party going on. This advertisement is simply advertising the best quality of the beer, the smoothness. I like how they used a blow fish, it was a very creative idea. No one would think to use a fish and beer in comparison to one another. The placement of the water and the bubbles was placed perfectly. On the "smooth" side the blow fish is breathing more freely as we can see the bubbles rising on that side. On the not smooth side the bubbles are just sitting on top of the water reflecting difficulty to breathe by the fish. The way the glass is cut also reflects the smooth side as being cleanly cut while the not smooth side is a bit more rigidly. The only thing I would of changed is I think they should have placed the treasure chest on the smooth side to symbolize smoothness is a treasure we must appreciate. Besides that, I really enjoy the thought of this advertisement and think they got the point across in a new, creative way.
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