Fallon- Sony

Creative, amazing, innovative. Loved this commercial. The use of the bunnies transforming into other things was an awesome idea. How you go from lcd screen to play-do to advertise for it is brilliant. I especially liked the part where the whale turns into a bunny. The colors and use of colors was fantastic. At first when I viewed this advertisement I had no idea what it was about, but at the end it all made sense. The fan of waiving colors drove the message home. The different camera angles and scenery really exemplified the use of colors and all the different ways you can view a single object. Different than any other TV ad I have ever seen. Very innovative and different.