Y&R is a very creative agency. As I was looking through their work there were a lot of "what the heck" thoughts going through my head. This advertisement is a print ad that is done very uniquely. when first looking at it I thought to myself, what? But then the consumer sees the Colgate logo and recognizes those objects in his mouth are toothbrushes and that it is the power of that many toothbrushes that Colgate has. The color scheme is very appealing and makes you want to look at the ad and figure it out. The angle it was taken at is an excellent angle that gives the full effect. The models expression is priceless and fits the advertisement very well. I thought this ad used great colors and a great model.
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