180 Amsertdam- Adidas

This advertisement features Johnah Lomu coming to the rescue of a fish. In the beginning when you are watching it you are thinking to yourself, what is this advertisement for? I first thought it had to do something with saving the environment or ocean because the first copy states the elevation of the city. Then all of a sudden you see Johnah come running up in decked out adidas gear. As he is dodging toward the ocean they pause it for a second to show the adidas shoes and socks. There are a lot of product placements throughout this advertisement. He performs out of the ordinary events such as running through a car wash and is fully in shape. Then at the end of the advertisement the elderly man says, "adidas makes you more caring about fish... and even people." This proposes that Adidas makes you better all-around as a person. This advertisement gives Adidas associative power with endorsers. They use Johnah to show the power Adidas could have.