Wednesday, February 17, 2010

Latin Works- Bud Light



This advertisement reflects the agency by showing many different ethnic groups. Latin works is known for its, well latin work. This advertisement is somewhat stereotypical which could offend some of the consumers. It brings humor and gets to the point. "Always worth it." On of my favorite parts is at the very end when they are perfecting the way he says "bud light." One question raised is, what ethnicities are being portrayed? Overall, this advertisement is funny, and gets to the point. Bud light is advertised throughout the entire thing so you know what the product is within the first few seconds.

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