DDB- Fun Theory

The Fun theory!

Volkswagen asked DDB to produce a campaign to show new technology without comprising the cars ability. To show this they developed the fun campaign. This is an innovative way to inform the public of the importance of being eco-friendly without having to give up anything. It helped promote social awareness and the importance of being eco-friendly. Volkswagen not once is mentioned in the advertisement, nor is there any car in it. It simply showed, how taking the stairs instead of the escalator (promoting health) or throwing away your bottles (encourage correct disposal) or throwing away your trash in the first place is not only fun but smart. They show you can do good for your environment while having more fun than you would by be ing lazy. This is a very innovative campaign that DDB created for Volkswagen. Without even mentioning the product they had buzz all over the media and had people swarming their website. This is a reflection of how DDB as a company loves helping the world. The agency produces a lot of work to promote awareness. The fun theory campaign was a great way to show consumers that fun doesn't mean compromise.