Wednesday, February 17, 2010

Dieste Harmel & Partners - Clorox



Dieste Harmel & Partners is primarily a latin based advertising agency. This advertisement incorporates the imagination of a little kid and the way kids see "problems." The child is speaking spanish but the copy is in english. The cartoon does an excellent job in capturing the little boys imagination and how he perceives the situation. His response to his mom is so innocent. This advertisement does an excellent job of portraying the childish innocence. Clorox really isn't in the advertisement until the very end. The target audience is also an interesting choice. It is appealing to children with the cartoons yet children aren't the ones buying the product. They took a unique approach on selling bleach. Typically a mother or dirty house is seen but this time they soley relied on the little boy.

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