Saturday, February 20, 2010

Ogilvy & Mather- Dove Democracy



This commercial is kind of ironic. They are advertising that men should feel comfortable in your own skin, however, the men they use in the advertisement are all good looking men. They are not the average joe shmoe. They are all under the average weight and the very last man they show is a good looking, older gentleman. I think it is excellent that they are advertising a good cause but I do not think they accurately portray the general public. I like the setting they use for the most part. However, I thought the part in the bathtub was kind of creepy. Overall, good topic and thought process, but slightly missed the target of advertising to the average american.

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