Goodby, Silverstein & Partners is well known for appealing to all your senses. We all know the Got milk campaign and how popular it is. It was developed nearly 10 years ago and is still going strong. So what made this popular? It's simple and got to the point. This advertisement was posted in San Francisco's bus shelters. What made it so appealing? It gave off cookie scented air. When one was in the bus shelter they smelled freshly baked cookies. When you smell cookies, what does one think of? Got Milk? This was highly creative. It only cost 15,000 dollars and received over 59 million dollars in media. It only lasted one day when it was forced to be taken down. When this occurred, it received even more media. Goodby, Silverstein and Partners does an excellent job at thinking outside the box and appealing to the emotions and senses of the consumer. This scent brought many consumers a sense of home, the smell of their own mothers freshly baked cookies. Similarly, they produced an advertisement for ebay in which they showed a kid playing with a rubber ducky and later in life he found it on ebay. Again making the consumer connect with the advertisement and making them think about their own life. This simple advertisement was innovative and successful. Very well done.
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