Friday, February 26, 2010
Grey- Anne French Hair Remover
What? Completely missed the target. This print ad is supposed to show a hair removal product. I understand the retouched skin and what they are trying to say. But if you just look at it quickly you have no idea what it is for. It has very small copy which you have to look for. They use a beautiful model which when you look at the ad since everything else is burred you look straight at her face which is not being advertised. They used a stereotypical model who is thin, beautiful and not the typical American. Her leg position is very awkward and makes looking at her awkward. Advertisement missed the target.
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