Monday, February 15, 2010
GSD&M/ idea city- Kohler toilet
This advertisement is typical of the company. A lot of the advertisements that GSD&m/idea city do they don't explicitly advertise the company until the very end. Many times you watch one of their ads and do not know what it is for until the last 5 seconds. This is an interesting product they chose for this company. Many consumers relate Kohler to more kitchen appliances than their toilets. The idea was very funny. The objects he finds to put in the toilet brought humor to this spot. The wife walks in as he is pouring dog food in a toilet is priceless. Who has dog food even remotely close to a toilet? The hot plumber girl was a great touch. It broke a part from the traditional male plumber with his butt crack showing. It portrayed women in the service industry. Not only was it a woman, but a very well put together one. Something you don't typically see. This advertisement was crafted very well. The music was also well chosen. Gave you a sense of urgency like the advertisement.
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