TBWA- Pedigree, Dogs rule campaign

TBWA is known for creative campaigns that last. This campaign does an excellent job at appealing to your emotions. Even if you are not a dog lover, this campaign gets to you. The first one doesn't even have any script, the only thing you hear is the slow music. This campaign was more than just commercials. It was a print ad, and then TBWA even went above and beyond and opened up a shop where they sold apparel and had a park with actual dogs for adoption and a place where you could adopt them. The created a commercial for Taxi companies. They really took this campaign to an extent that really paid off. They put up posters in Times Square. This campaign took off in a big way. Pedigree turned into not just a dog food product, but to really caring about dogs. The campaign itself almost makes you want to buy a dog even if you don't want one. While watching the ads I felt like I should go adopt 5 dogs. It gave options too. You didn't necessarily ahve to buy the dog, but you could donate online and they would match your donation. They showed the true aspect that dogs are a part of your family. They made you think of how you would feel if your family abandoned you. This campaign truly does encompass everything of a great, successful campaign. It really does get you to think and appeals to your emotion. The lighting they use, the flashbacks, the slow music, the limited copy, all if it contributes to a a great overall effect of sympathy and empathy for the dogs.