Cringe. I hate needles, love this advertisement. No need for words. This picture is excellent. Although not necessary, the copy is perfect. Everyone knows smoking is bad but people often don't consider it a drug. Reality is nicotine is a drug. The number 1-800-no butts is funny. It is to the point that there is no excuses for smoking while giving motivation. It gives motivation by reminding the target audience that there really is no excuse for smoking. It hits the audience in a very true, dynamic way. The cigarette portrayed as a needle was done beautifully. It has every last detail even down the the lines of the dosage on the cigarette. It makes the target audience think about their actions. Very powerful and well done.
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