Doner- Serta

Well done. This ad was very well put together. It showed serta's comfort of their mattress while using the cliche of counting sheep. In the voices of the sheep you can hear the tremble of sorrow. I really liked how they gave all the sheep different colored, vibrant eyes. The extra big tear that fell from the baby sheep's eye was an excellent addition. I like how the sheep had the pacifier at the end and spit it out. Excellent job done by Doner. Successfully advertised the comfort of the bed while using a funny cliche and making you feel connected all at the same time. Held audience's attention and made them feel for both the sheep and the woman. I really like how they made the family of sheep. The women had lipstick and bows and the kids were so innocently portrayed.