AMV BBDO- Act now

Great campaign. The music is absolutely perfect for this ad. I really like the part where the girl is getting out of a bathtub and is still leaving her footprint. The message is phenomenal. No matter how clean you are, you still leave some sort of footprint. And the part where the guy is sitting on the couch doing nothing. Even though he is not moving or doing anything, he is still leaving a footprint on the world. The dim lighting and angles add to the dramatization of the overall effect. AMV does a really good job at breaking stereotypes. I really liked how they used all different races and all different sized people all in separate settings and described all of them as being in their dream positions. The voice over is a child reflecting the innocence and evokes emotion from the audience. Very well done ad by AMV who does an excellent job at raising socially responsible behavior.