Real. I like this campaign. It is very relatable to the customer. I picked these two because they are very true about my life. I keep everything in my glovebox and am always scrambling to find things in there. A lot of my friends love their car more than they love anything. Especially boys, I have learned do not let anyone drive their cars. In high school if one of our friends drove a guys car it was a huge deal. Its the simple, little things that make this campaign great. It does not advertise the cars or the obnoxious labels of car, but instead focuses on the little truths of life. When looking at this campaign I could not help by laugh because it is so true. I think it missed the mark of selling its brand name, but was definitely creative. The simple white text on pavement, kept it short and sweet. There were no distractions. Just simple copy made to make you smile to yourself.
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