Interesting way to advertise for a theme park. Rethink is definitely a creative agency that thinks outside of the box. When you first look at it you wonder why you are looking at a heart. When you take a closer look at it you see that the string is separating your heart symbolizing the feeling you will feel on Playland's rides. This is a creative approach to this emotion and takes a few seconds to understand it. If I didn't know that Playland was an amusement park I would be very confused of what this advertisement is even for. The background color helps the pink color of the heart really pop out at you. I think its a very creative, innovative idea but to those who don't know about Playland would confuse them and then the advertisement would be completely ineffective. Great idea, don't know if it completely gets their point across.
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