Well done. This advertisement is captivating. At first one may think to themselves, "where are all these hands coming from?" Then you read the copy "everything is harder when your body turns against you," and you begin to even wonder more. It's not until you read the Parkinson's logo until you get it. The hands are very powerful in the fact that they captivate the moment of how he is trying his hardest to get up and yet no matter how hard he tries there is always something holding him down. Many people don't stop and think about how hard it really is for people to live with parkinson's. I think this advertisement did a very good job and portraying the day to day hardships. This advertisement was only one part of a whole campaign. The campaign showed a variety of different people doing a variety of different day to day activities. Simple and to the point. Even though its a print advertisement it did a very good job at getting the message across.
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