Saturday, May 1, 2010
Cramer-Krasselt- Crocs
Smiles. This advertisement left me smiling. The technique of turning shoes into loving companions could not have been done better. The way they tenderly massaged her feet when she came home the way they ran to her with such force and love truly exemplified this love for her. It reminded me of my dogs who run up and greet me with such energy every time I come home as if I haven't seen them in ages. Or children who run to their moms after a long days a part. This advertisement definitely had a relationship based feeling toward it. The part where they tell the dog to be quiet and sneak around the door definitely gave them child-like qualities. The voice over at the end was perfect: short, sweet, and to the point. The slogan" feel loved" was a perfect way to end this advertisement. Very well done by Cramer- Krasselt.
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