Ricahrds Group- Bridgestone

Terrible. They were trying to get viewers to tune into the Superbowl but completely missed the target. This was not an exhilarating thing to watch, quite frankly I could car less what happened to them. It not only did not keep my attention to intrigue me to tune in later but it left me with a feeling of "why? Did someone actually create that and think it would leave me with suspense?" The animation was clever. The use of the classic Mr. Potato head was a cute thought and the music started off intense but lost power. The "Sheeeeep" part was terrible. The tag line at the end did not leave me with a question to think about for more than .2 second. Did not like this ad. Thought it was completely ineffective. Started off well, ended terribly.