David&Goliath- Kia Soul

Loved it! Very creative. Although it used the cliche of using animals, it was very creative. I like how the use of the wheels. The part where the mouse was on the train tracks going no where but there was a train coming was funny and left you with the question of "what is coming next?" The copy of a new way to roll worked amazing with this advertisement. The used a very creative idea and made the advertisement really cute while advertising the features of the car. It showed the use of the mp3 and the sleek look of the car while keeping the audience engaged. I like the upbeat music. The lyrics of the song went really well with the movement of the car. The end where it advertised the features and price was short, sweet, and to the point. Great creative idea and got the point across clearly. Very well done.