Sunday, May 2, 2010
Secret Weapon- Jack in the Box
Funny, cheesy, and unpredictable. Who would have thought to put Jack in the hot tub in a seductive advertisement? Creative. The two couples in the hot tub instantly give away that it is going to be seductively based. The voice of the women exaggerates the sexy undertone of this advertisement. I like how the woman asks Jack about trying new things. The visual makes you want to have a sanwhich. When you first see the ad come on you know its a Jack in the Box commercial because Jack but it takes you by surprise at how it is done. Funny and different for Jack in the Box. Well done.
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