Tuesday, March 2, 2010

TM Advertising- Redhook



This advertisement is clever and funny. However, it limits its audience to just men by using the word "he." I believe this advertisement has creative copy. It appeals to the audience it is trying to, young adult men. Children would not understand this advertisement. However, a child could ask their parents what it means which then would maybe cause an uncomfortable discussion. I had a very difficult time finding TM advertising work on their website. I wasn't so impressed with this company's work. This ad in particular creates a relationship-based connection with the product. It relates the beer to a good friend. Overall, liked the advertisement, but was not impressed by the agency or the accessibility to their work.

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