Hill Holiday- Novartis

I enjoyed this video. It gets the point across. I think it could have been cut down.. it was kind of lengthy and towards the end was wondering what the point in the ad was. The use of the little girl represented innocence and really added the the affect. The smoke was a cool effect that exaggerated the idea. Many don't think that high blood pressure is a very serious problem and is kind of just normal, but we really do need to educate people about it as it is a serious health problem. I really like how they showed many different types of people in different settings it expressed the diversity and the fact it could happen to any adult.