I love this advertisement. It is simple, cute, and to the point. I like the whole "headlights" theme. Women's breasts have often been referred to as their headlights and they play on this saying and made their advertisement off of it. I like how they placed it during the night to emphasize this point. As creative as this ad is, I had a hard time figuring out the brand. The brand is barely there which it says clearly, however, I did not know this brand existed upon viewing this advertisement. I thought it was a brilliant idea with good intent, however, missed the selling point. I think they maybe should have put a logo or something on it to brand it better. Great ad overall though.
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