One of Carmichael Lynch's main clients is Harley Davidson. This advertisement reflects society at that point in time and appeals to Americans of that time. The copy is kind of lengthy but very appropriate. It leaves the audience with a feeling of empowerment and dominance, something lacking in many peoples lives. It gives a sense of control which many need in their lives. Harley Davidson is something that almost all American's recognize as being a classic. The use of the American flag in the background adds to the overall dynamic impression of this ad. The ending line "screw it, lets ride," is short, empowering, and strong. Great advertisement appealing to America's emotions and times of distress. Very well done.
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