So typical. Axe has always been a provocative company advertising women's bodies more than the product. It shows the unrealistic results of what would happen if someone used axe. The visual of the woman cooking in that outfit is outrageous. It is very stereotypical in the sense that woman should be cooking and fantasy based on what she is wearing. Why is she on her knees? This is very suggestive of something else that is absolutely not appropriate. What if a kid saw this ad? Her dresses slit is high enough that if it moved over any more her butt would be showing. This advertisement goes for the shock factor that is completely inappropriate. Targets the correct audience but in a complete inappropriate way.
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