Different and memorable. Good job at standing out. However, I don't know if everyone who walked past this understood the message. I like how they broke away from the typical stereotype of how advertisements usually portray poverty. They used an average woman who actually looks somewhat happy to be holding the signs. I think they needed another sign to explain the ads. Many people probably just walked by and didn't even give it a second glance. Good idea, but may have missed the point.
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