Mullen- National Grid

Excellent campaign. Innocent, sweet, powerful. The background music fit the advertisement perfectly. The use of the little kid added extra effect. The scene where they jump in the pool/ the polar bears natural environment was heartwarming. The interactive aspect of the campaign adds a great strength to this advertisement. The one on one involvement makes it personal. It involves the audience and helps educate the public of how they can help. This campaign is global warming prevention and how to preserve energy. The day to day activities you can do to help the environment can be taught simply by becoming friends with Floe, the polar bear. This ad incorporates the consumer and the company while making a positive change in the community and on the bigger picture, the world. This is a great campaign that is executed beautifully.