Draftfcb- Miller Lite

Love the taste of your beer campaign. Hilarious and very well done. Draftfcb played off the fact that a lot of men don't really enjoy the taste of beer but just drink it to be manly. The ending lines after they say they love their Miller lite is classic. The use of the dog and the dogs expression is very creative. The gentleman would choose the girlfriend over the "mans best friend" but would not over his beer. This advertisement was very obviously targetted at young men and used the typical "hot girlfriend" for the mode. Although funny, was a very generic beer advertisement. Didn't take that extra "step out of the box" effect. Predictable.