TAXI- Parkinson

Well done. This advertisement is captivating. At first one may think to themselves, "where are all these hands coming from?" Then you read the copy "everything is harder when your body turns against you," and you begin to even wonder more. It's not until you read the Parkinson's logo until you get it. The hands are very powerful in the fact that they captivate the moment of how he is trying his hardest to get up and yet no matter how hard he tries there is always something holding him down. Many people don't stop and think about how hard it really is for people to live with parkinson's. I think this advertisement did a very good job and portraying the day to day hardships. This advertisement was only one part of a whole campaign. The campaign showed a variety of different people doing a variety of different day to day activities. Simple and to the point. Even though its a print advertisement it did a very good job at getting the message across.

Secret Weapon- Jack in the Box

Funny, cheesy, and unpredictable. Who would have thought to put Jack in the hot tub in a seductive advertisement? Creative. The two couples in the hot tub instantly give away that it is going to be seductively based. The voice of the women exaggerates the sexy undertone of this advertisement. I like how the woman asks Jack about trying new things. The visual makes you want to have a sanwhich. When you first see the ad come on you know its a Jack in the Box commercial because Jack but it takes you by surprise at how it is done. Funny and different for Jack in the Box. Well done.

Rethink- Playland

Interesting way to advertise for a theme park. Rethink is definitely a creative agency that thinks outside of the box. When you first look at it you wonder why you are looking at a heart. When you take a closer look at it you see that the string is separating your heart symbolizing the feeling you will feel on Playland's rides. This is a creative approach to this emotion and takes a few seconds to understand it. If I didn't know that Playland was an amusement park I would be very confused of what this advertisement is even for. The background color helps the pink color of the heart really pop out at you. I think its a very creative, innovative idea but to those who don't know about Playland would confuse them and then the advertisement would be completely ineffective. Great idea, don't know if it completely gets their point across.

Ricahrds Group- Bridgestone

Terrible. They were trying to get viewers to tune into the Superbowl but completely missed the target. This was not an exhilarating thing to watch, quite frankly I could car less what happened to them. It not only did not keep my attention to intrigue me to tune in later but it left me with a feeling of "why? Did someone actually create that and think it would leave me with suspense?" The animation was clever. The use of the classic Mr. Potato head was a cute thought and the music started off intense but lost power. The "Sheeeeep" part was terrible. The tag line at the end did not leave me with a question to think about for more than .2 second. Did not like this ad. Thought it was completely ineffective. Started off well, ended terribly.

AMV BBDO- Act now

Great campaign. The music is absolutely perfect for this ad. I really like the part where the girl is getting out of a bathtub and is still leaving her footprint. The message is phenomenal. No matter how clean you are, you still leave some sort of footprint. And the part where the guy is sitting on the couch doing nothing. Even though he is not moving or doing anything, he is still leaving a footprint on the world. The dim lighting and angles add to the dramatization of the overall effect. AMV does a really good job at breaking stereotypes. I really liked how they used all different races and all different sized people all in separate settings and described all of them as being in their dream positions. The voice over is a child reflecting the innocence and evokes emotion from the audience. Very well done ad by AMV who does an excellent job at raising socially responsible behavior.

Cramer-Krasselt- Crocs

Smiles. This advertisement left me smiling. The technique of turning shoes into loving companions could not have been done better. The way they tenderly massaged her feet when she came home the way they ran to her with such force and love truly exemplified this love for her. It reminded me of my dogs who run up and greet me with such energy every time I come home as if I haven't seen them in ages. Or children who run to their moms after a long days a part. This advertisement definitely had a relationship based feeling toward it. The part where they tell the dog to be quiet and sneak around the door definitely gave them child-like qualities. The voice over at the end was perfect: short, sweet, and to the point. The slogan" feel loved" was a perfect way to end this advertisement. Very well done by Cramer- Krasselt.

Doner- Serta

Well done. This ad was very well put together. It showed serta's comfort of their mattress while using the cliche of counting sheep. In the voices of the sheep you can hear the tremble of sorrow. I really liked how they gave all the sheep different colored, vibrant eyes. The extra big tear that fell from the baby sheep's eye was an excellent addition. I like how the sheep had the pacifier at the end and spit it out. Excellent job done by Doner. Successfully advertised the comfort of the bed while using a funny cliche and making you feel connected all at the same time. Held audience's attention and made them feel for both the sheep and the woman. I really like how they made the family of sheep. The women had lipstick and bows and the kids were so innocently portrayed.